A Grande Gesture

GRANDE GESTURE - STARBUCKS

Innovating within simplicity to create grand connections.

The problem: Starbucks labels are impersonal for a brand that is based in personal customization

The opportunity: All the white space available in the current labels and the need of sharing / resharing moments in our lives.

Team: Copywriter: Nathalie Pludwinski, Art directors: Annette Palmar, Anastasia Zagray