Whopper 666

Copywriter Nathalie Pludwinski Adatto

Art Director: Annette Palmar

For Halloween night, the fear King will deliver a hexcellent terrifying experience. 

Order the number 13 from Burger King’s 666 Fort Lauderdale location starting at 6:00 pm on October 31st and you will feel like you are part of a horror movie. From the moment you complete your order your experience starts, creepy text messages and a big scary delivery moment that will make you regret your decision.

A twist on those scary videos we all binge watch on youtube, but now, you are the protagonist, so make sure you record this moment because your friends will want to see it. 

CW - Nathalie Pludwinski Adatto / AD - Annette Palmar

(Young Ones Award brief)

Venmo me a Whopper.

By targeting our audience on Venmo, a digital space thriving with these age groups, our goal was to capture their attention in an unexpected way to show them they can have it their way with high standards at Burger King. We filtered through public global transactions on Venmo involving food references or other triggers that would allow us o segue into highlighting the Whopper in a witty, fresh, and tasty voice. Since they may be skeptical to even try the Whopper, we wanted to convince them in the most enticing way: By risking the chance of “Venmoing” them to try it, featuring a caption with each Venmo transaction that emphasizes an aspect of the Whopper’s high quality ingredients.

Recipients of this unexpected Venmo are encouraged to order a free Whopper on the Burger King app using the credit they just received from the King. Once redeemed, this audience was given a CTA in the comments to tag their friends in our transaction & encourage them to Venmo request us for the value of a Whopper.
Using the Venmo platform for our campaign allows the King to take the throne and make Venmo the new digital Home of the Whopper, becoming the first brand to create extensive conversation and buzz on Venmo, & the first brand to send surprise payments for their product, because the Whopper is that good and younger generations shouldn’t miss out on trying it because of misconceptions. Fire is better, the Whopper is definitely not crap, our crown standard is providing quality ingredients and we’re making it known where our new Whopper lover recruits will hear us & only us.