The Lightbulb by Dell Technologies

Copywriter: Nathalie Pludwinski Adatto

Creative Director: Felipe Dornelas

Art Director: Oscar Aragon

THE INSIGHT: The headlines kept pouring in: Small businesses are taking a beating. But that’s not the spirit of American Invention, and that’s definitely not the spirit in which Dell was founded.

THE TRUTH: Small businesses know technology is a powerful tool to boost their business – but they need a bigger boost right now.

THE SOLUTION: Let’s use our expertise to reenergize their entrepreneurial spirit and inspire them with success stories.

THE IDEA: A series of inspirational episodes with resilience at the core, featuring entrepreneurs who will share their passions and stories, beginning with what led each one of them to that aha moment, sparking the start of their path to success.

The series will be moderated by a Dell host, accompanied by our guest, bringing the human side of entrepreneurship, in an informal and inspirational way to our audience.

We aim to ignite discussions that will inspire our viewers to create ideas that lead them to their own pivotal moments.